It’s well known that HTC are my favourite manufacturer, and I love their range of smartphones (well, most of them, anyway… I’m jot hugely keen on the HTC Titan, but that’s more to do with it being a Windows Phone), but one thing I’m not a massive fan of is their tablet range. And by tablet range, I mean the one tablet of theirs that I’ve seen, the HTC Flyer. I don’t hate it, but I don’t particularly like it, either. It’s just sort of… there.
Anyway, according to IntoMobile, it seems that HTC are going to be going back to the drawing board, in terms of what they’re going to do with their tablets, and what strategy is best for that market. So, in what brave, new direction are they taking them?
Well, HTC’s online global communications manager, Jeff Gordon, had this to say: “What we’ve learned is that we need to differentiate. We’re really trying to rethink how we approach tablets … we’re not just trying to be another voice in the noise.”
How are they going to do that, then? Well, I’m not entirely sure, to be honest. I’d say “OnLive access”, but as the source article points out, that’s an app available to Android devices in general, now, so they’d have to come up with something pretty unique, to differentiate there. Beats Audio (as seen… well, heard, really… in the HTC Sensation XE) is something that lets them stand out, though, so that’s a shoe-in for inclusion in future tablets.
The big differentiator, I’m thinking, is the Sense UI, which they already used on the HTC Flyer. Is it beyond the realms of possibility that they could come up with something new and exciting, revolving around Sense, for their tablet devices? Y’see, I love the Sense UI, but I’m so used to seeing it on smartphones that seeing it on a tablet was weird. So, maybe make a version of Sense just for tablets?
Anyway, time will tell, and I’m sure I’ll blog about it again, when they do decide what they’re doing next…
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